PBL task 1

Defining product/service offering

Learning objective #1

http://www.dsef.org/2013/07/11/4-ways-to-make-your-product-seem-more-valuable-and-desirable/

• "get people talking" - in other words: promote your product wherever you are and how you want.  Like if i want to promote a museum or new phone i wil start telling my friends aboit all its desiers and benefits and trying to make them want to go to the museum (or buy a phone like mine, because its cool, isnt it?).
• "skip  the long features list" -  in order not to overwhelm the customer its better to voice only the main features of your product. SPARKLE ONES
• "highight ease of use" - the more simplier your product is, the more chances that a salesperson can discribe it to customers.

Learning objective #2

http://theconsumerfactor.com/en/4-factors-influencing-consumer-behavior/

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000300004

• Cultural Factors: "Culture is crucial when it comes to understanding the needs and behaviors of an individual."
• "For a brand, it is important to understand and take into account the cultural factors inherent to each market or to each situation in order to adapt its product and its marketing strategy. As these will play a role in the perception, habits, behavior or expectations of consumers."
• "McDonald’s is a brilliant example of adaptation to the specificities of each culture and each market."

Learning objective #3

http://www.marketingdonut.co.uk/marketing/exhibitions-and-events/networking/benefit-from-networking

http://smallbusinessbc.ca/article/five-benefits-networking/

http://amazingbusiness.com/top-9-benefits-of-business-networking/

http://www.michaelpage.com.cn/advice/career-advice/career-progression/benefits-networking

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